YSCoverPhoto

Overview

There are people who are always looking for offers and discounts at restaurants most days of the week (problem/demand) and there are restaurants who run discounts on few days of the week to increase sales (solution/supply).

Yelp is in a perfect place to introduce a feature which can capitalize on this problem & solution, which will be win-win-win for all the stakeholders.

My Role

This was design a challenge for a company I interviewed with, where the prompt was “redesign a feature of your favorite app”.

I owned the research, interaction design, visual design, and prototyping part for this project.

Timeline

4 days of March - 2018

Problem

There are few days of weeks where restaurant sales go down, and there are various factors about where it is located, what different offerings they have, etc. So to boost sale for that day, restaurants often run discount or offers for those days. ‘Moe Monday’ or Chipotle Fridays.

For students like me, we are always looking for these types of offers on every day of the week.

User research

I talked with a restaurant owner and 2 Yelp users. After talking with them, I found these insights

Insight

The aim is to increase sales on a dry day

Restaurant owner mentioned that his aim was to increase sales on the weekdays where not many people arrive. For that, he gives offers on specific food items on those days and hosts small events.

Problem

Marketing online is hard

His page doesn’t have much following on social media, so whenever he tries to market the events or offers online, he doesn’t get engagement.

How Might We help George to increase reachability of his offerings?

Landscape analysis

I studied different apps which are direct competitors of Yelp as well as apps who are using interesting patterns to solve different type of problem.

How are these apps solving the demand-supply problem?

Are any solutions relevant to our problem? Can any we adopt any interactions?

YSlandscapeAnalysis

Ideas and sketching

After initial research, I started sketching a few ideas about what different interactions we can use to solve this problem.

YSideas

Studying Yelp's Styleguide

After concertizing a few from sketches, I was ready to move to design the screens visually. For that, I studied Yelp's Styleguide to get familiar with the nuances of Yelp's design. 

Although this design wasn't getting implemented, following their style guide meant new designs would have looked in line with the current app.

YelpStyleGuide

Final designs

After some iterations on wireframes, I jumped on final designs. Here's how they looked. 

YSScreen1
YsEvents
YsStories

Interactive prototype

Best way to convey the idea to the stakeholders and test it with users is to have an interactive prototype of your ideas. Your message gets delivered to the point for the next round of feedback.

Yelp stories

Many restaurants have offers on a specific day of the week, now they can put stories of those offers which will last till the offer ends


Yelp's already existing Deals and Offers feature can be integrated into the Yelp Stories.

Yelp events

If George hosts an event then the event listing will also get updated on his Yelp business page and now he doesn’t need to worry about marketing the event on other social media

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